Our Story

With a background in styling, luxury retail and high-end client management, founder Mia saw a gap in the market. With trouser suits becoming increasingly popular but corporate office-wear down-trending, Wrong Generation epitomises multi-functional, transitional dressing with a vintage vibe and luxury feel.

Wrong Generation is an all-female team and we strive to empower women of every age, shape and size. We believe in mindful purchasing, these pieces are designed to stand the test of time and last for generations, beyond trend or fast fashion. There is a cut and colour for everyone and so much more to come! This is just the beginning of the Wrong Generation story.

About Us

Wrong Generation is a London based, female-founded brand with timeless design and attention to fit as its focus. Inspired by the abundance of colour and cool of the 60s and 70s, re-imagined for the women of today, we have carefully curated pieces that will last in your wardrobe forever. These pieces can be worn together or separately, taking you from desk to date night and everywhere in between.

Cut to flatter your form and to make you feel your best, our starting point is four fabulous pieces in twelve different colours of 100% cotton velvet, sourced in the UK. From chic battleship grey to hues of blue and hot pink, there's a colour and style for every woman and every wardrobe. The Flared Trousers and The Crop Jacket have a 70s vibe with a modern twist, whilst The Straight Leg Trouser and The Shirt are a nod to the 90s and that 'off duty model' aesthetic.

Wrong Generation, inspired by generations past, designed for Generations to come.